'RadioNow' Returns ... As A Radio One Property
October 10, 2007 at 2:48 PM (PT)
EMMIS COMMUNICATIONS has sold the intellectual property of "RADIONOW" (WNOU) to RADIO ONE INC. The intellectual property being transferred includes the RADIONOW brand, WNOU trademark and all station imaging. No purchase price was disclosed.
Beginning at 4p (ET) TODAY, RADIO ONE will broadcast RADIONOW in INDIANAPOLIS on 100.9 FM, replacing Smooth Jazz WYJZ. RADIO ONE already has registered the domain www.radionow1009.com.
RADIONOW was previously the Top 40 format of EMMIS WNOU (93.1FM), and has been off the air since MONDAY, when EMMIS announced its plans to migrate Talk WIBC-A to the 93.1 FM frequency beginning in JANUARY 2008.
We are returning RADIONOW to Indianapolis listeners, and we intend to preserve the music and spirit that has made it one of the most-listened-to stations in the market.
"The decision to take RADIONOW off the air was a difficult one," said VP/Market Mgr. TOM SEVERINO. "It has been a vibrant, successful format, which is why we’re so pleased with this agreement with RADIO ONE. It benefits both companies, and it especially benefits the loyal listeners of RADIONOW. We consider this the best-possible ending to this story."
"We are returning RADIONOW to INDIANAPOLIS listeners, and we intend to preserve the music and spirit that has made it one of the most-listened-to stations in the market," said RADIO ONE Pres. BARRY MAYO. "This is a particularly satisfying announcement in view of the wonderful history of friendship and cooperation between RADIO ONE and EMMIS."
RADIO ONE Sr. VP/Programming JAY STEVENS told ALL ACCESS, "We think there is massive hole for this format and it was a very popular and highly-rated station. ALFRED LIGGINS made the deal and said 'go,' and we took advantage of this great opportunity."
STEVENS talked about the airstaff, adding, "We are giving the former WNOU staffers the first crack at joining RADIONOW 100.9. We are even using the same voiceover folks for imaging to continue the continuity of RADIONOW. This is going to be so much fun!"
If you are interested in joining RADIONOW 100.9, do not call or email JAY. Instead, snail mail your package to him at RADIO ONE, 5900 Princess Garden Parkway, 7th Floor, LANHAM, MD 20706.