Tom's Playing Anything In Charlottesville
October 15, 2007 at 5:23 AM (PT)
MONTICELLO MEDIA Hot AC WCJZ/CHARLOTTESVILLE, VA has flipped to JACK-ish "We Play Anything" TOM@107.5.
"After receiving the results of our market research, I attended the NAB convention at the end of SEPTEMBER where the NAB released the results of extensive research they did on the radio industry," said MONTICELLO MEDIA VP/GM DENNIS MOCKLER. "The research was very, very positive about the value and importance of radio in people’s lives, but like everything, it showed that there are some things we need to work on. One of those key things is that people feel that the ‘corporatization’ of radio has resulted in a lack of variety and diversity in formats. They feel tight corporate playlists has had a negative impact on radio. I had to chuckle because we already knew that, and [that] there is no station around that is even close to playing the variety and diversity of music TOM does and because MONTICELLO MEDIA is as far as you can get from corporate radio."
"I've been in CHARLOTTESVILLE radio longer than I can remember and I know CHARLOTTESVILLE is going to love TOM," said MONTICELLO MEDIA OM VINNIE KICE. "TOM plays a lot of 'Oh, wow' songs, you know, the ones that make you say, 'Oh, wow, that’s a great song that I haven't heard in ages’."