Radio One Signs Multi-Year PPM Agreement
October 15, 2007 at 6:39 AM (PT)
ARBITRON TODAY announced that RADIO ONE, the largest radio broadcasting company that primarily targets African-American and Urban listeners, has signed a five-year contract for radio ratings services in 16 markets. The agreement includes PORTABLE PEOPLE METER ratings services in 15 top-50 markets and a continuation of the diary-based ratings services in one market.
The PPM agreement covers 15 RADIO ONE markets encompassed in ARBITRON’s previously announced PPM rollout plan: ATLANTA, BALTIMORE, CLEVELAND, CINCINNATI, CHARLOTTE, COLUMBUS, DALLAS, DETROIT, HOUSTON, INDIANAPOLIS, LOS ANGELES, PHILADELPHIA, RALEIGH, ST. LOUIS and WASHINGTON D.C.
RADIO ONE CEO/Pres. ALFRED C. LIGGINS, III stated, "Electronic measurement is providing compelling evidence about the power of Urban radio to reach and engage the African-American consumer. It is also demonstrating the ‘working persons’ advantage that Urban radio offers marketers who want to reach the brand conscious and brand loyal African-American consumer. I commend ARBITRON for its willingness to address the concerns expressed by Urban broadcasters. I look forward to helping guide the process of enhancing the sampling of African-Americans in the PPM service in order improve the utility of the PPM ratings for all broadcasters."