Google Being Pressured Over YouTube Music And Vids
October 19, 2007 at 5:43 AM (PT)
Pressure is rising on GOOGLE to adopt stricter measures for policing against unauthorized video on YOUTUBE, after a who's who of entertainment and technology companies yesterday announced they are adopting tougher standards for fighting digital piracy, writes THE NEW YORK POST.
CBS CORP., FOX ENTERTAINMENT GROUP, NBC UNIVERSAL, THE WALT DISNEY CO. and VIACOM INC. said they have agreed to a set of standards with MICROSOFT, MYSPACE, DAILYMOTION and VEOH NETWORKS for blocking pirated material on social networks, viral video sites and other online hubs that let users upload Web content.
The framework calls for promises by participating Web companies to adopt technologies that remove unlicensed music and video already in distribution, identify and take down links to sites that traffic in pirated material, and, most important, block users from uploading illegal clips.
That one-ups a new content filtering technology unveiled by GOOGLE earlier this week that promises to guard against distribution of unauthorized video clips. The technology identifies digital fingerprints unique to a copyrighted video clip. It reportedly can't stop the content from being uploaded onto the site. Instead, the software blocks content within minutes of its release in the network.
Sources familiar with the situation said the entertainment companies are more apt to enter into content licensing deals with tech players that follow the guidelines.