PPM To Be Tested In China
October 19, 2007 at 12:12 PM (PT)
TNS, an international licensee for the ARBITRON PPM technology, announced today that CSM MEDIA RESEARCH, CHINA’s leading market research company, will initiate comprehensive field tests in BEIJING of the ARBITRON PORTABLE PEOPLE METER system.
ARBITRON VP/International PPM Marketing BRAD BEDFORD said, "We are delighted to have the opportunity to demonstrate the strengths of the PPM system in such a significant market. The 2008 OLYMPICS will be a major event and we are confident that PPM will provide valuable insights at this exciting time."
CSM Managing Dir. PAUL WANG added, "CHINA’s large and rapidly advancing media industry requires the world’s most advanced and reliable measurement systems. Both CHINA’s media industry and BEIJING’s broadcasters have shown the foresight to take full advantage of the PPM system’s ability to deliver more accurate audience estimates from the PPM panel. Data from the Beijing PPM test will drive new insights into how audiences interact with the radio medium."