Unsurprising News Story Of The Year: Stern Rules Satellite Radio
October 23, 2007 at 2:42 PM (PT)
ARBITRON has just released its satellite radio data and to absolutely no one's surprise, HOWARD STERN reigns supreme. STERN's two SIRIUS channel easily lapped the competition, at least 200,000 more listeners than any other channel, be it OPRAH, the NFL or Major League Baseball. STERN has a cume of 1.7 million over his two channels (1.2 million for his morning show). The highest non-STERN channel finisher is XM's "20 on 20," a Top 40-ish hits channel, which basically proves that the most people want ot hear the same hits heard on terrestrial hit music radio..
While STERN is the clear king of satellite's airwaves, XM can stil boast a larger audience, with a cume of over 10 million listeners vs. 6.5 listeners to SIRIUS.
Fot the channel-by channel blow-by-blow, click here.