Cumulus Signs On To PPM
October 24, 2007 at 11:40 AM (PT)
CUMULUS MEDIA has just agrred to a multi-year deal to use Portable People Meter ratings services for 33 stations in eight markets. The agreement provides that CUMULUS will subscribe to the PPM ratings as and when the service is introduced in each market.
The markets covered by the agreement are ATLANTA, CINCINNATI, DALLAS-FORT WORTH, HOUSTON-GALVESTON, INDIANAPOLIS, KANSAS CITY, NASHVILLE and SAN FRANCISCO.