WPHH/Hartford Flips To Alternative
October 25, 2007 at 7:38 AM (PT)
CLEAR CHANNEL Urban WPHH/HARTFORD blew up the format at 10a and became an adult-skewed Alternative FM104ONE. Core artists include;THE CLASH, SMASHING PUMPKINS, 311, THE RAMONES, BEASTIE BOYS, SUBLIME, DAVE MATTHEWS, FOO FIGHTERS, INCUBUS, GREEN DAY and many more.
"This is not going to be the lame old-school radio that everyone has grown tired of," said OM TODD THOMAS. "This station is about music for adults 25-34, period. This audience is extremely passionate about the music. A lot of DJ talk and stations hyping themselves all the time is just not something that people want to hear. The listeners are begging us (radio) to stop the chatter and just play good music. That’s where FM104ONE comes in. Radio listeners deserve what they really want."
FM104ONE will initially air DJ-free and keep the commercial minutes restricted to the fewest in CONNECTICUT. The on-air experience is complemented online at 1041MUSIC.COM, which will have a major focus on social networking. The website will also let listeners discover new music and offer feedback. Local and national bands will be webcast. The site will also feature video concerts and will showcase the full culture of the station. A full-time blogger will bring the entire scene to listeners.