Destiny Media Files For Watermarking Patent
October 26, 2007 at 5:47 AM (PT)
DESTINY MEDIA has filed for a U.S. patent application entitled "Methods For Watermarking Media Data." The filing date is OCTOBER 18th and priority is claimed to OCTOBER 18, 2006 when the original provisional USPTO application was filed. In addition, the company has filed a PCT application to protect the 2006 priority date outside of NORTH AMERICA.
CEO STEVE VESTERGAARD explains: "When the labels approached us for a watermarking solution in 2005, we originally intended to license an existing technology. Unfortunately, we were unable to find a solution that met all of their requirements and were forced to design our own. By taking a brand new approach, we invented something we are quite proud of and consider extremely valuable."
Other watermarking techniques rely on transforms that can be extremely tedious and slow. Often, it can take 10 seconds or more to embed the mark into a typical song. In an online sales environment, this loads the server, while limiting simultaneous access to content. DESTINY's mark can be embedded in near real time, allowing a content owner to deliver the same encrypted file to every user, locking it to their machine, then embedding the mark as it is exported into any standard file format.