Report: WCKG/Chicago To Flip to AC
October 30, 2007 at 11:27 AM (PT)
A CHICAGO SUN-TIMES report predicts that CBS Talk WCKG/CHCAGO, which has basically cut its entire air staff loose amidst reports of a format flip, will indeed flip to an AC next week. According to ROBERT FEDER, it predictably will appeal to 25-54 women.
He also reports that sister Country WUSN/CHICAGO VP/GM DAVE ROBBINS will oversee the new station. ROBBINS has a lengthy track record of success with female-appeal stations, once heading up then-NATIONWIDE heritage Top 40 WNCI/COLUMBUS for years.
ROBBINS also writes the insightful "Success Tips" exclusively for ALL ACCESS every week.