WMG Chooses Zazzle For Artist Merchandise
October 31, 2007 at 6:48 AM (PT)
ZAZZLE has entered into a deal to provide artist-based products from WARNER MUSIC GROUP. As part of the agreement, WMG's artists will be able to create their own ZAZZLE GALLERIES to offer fans customized products based on their music images, photos and artwork. Additionally, merchandise can be sold by artists, as well as customized and sold by fans alike through their galleries, web sites, MYSPACE profiles, fan sites and blogs.
"ZAZZLE bridges the gap between powerful brand and content owners with users that want to self-express and create, but still have an affinity to artist brands," said ZAZZLE Chief Strategy Officer JAMES HECKMAN. "We bring the merchandise full circle for WMG, by giving consumers access to their content easily, while making sure WMG artists are compensated."
"Partnering with ZAZZLE enables us to directly offer consumers a unique experience in artist-branded merchandise," said WMG EVP KEVIN LILES. "ZAZZLE has a proven ability to quickly manufacture and ship high quality products while enabling consumers to create artist-branded products that are only limited by their imagination."