Red Zebra Signs For PPM
November 1, 2007 at 11:26 AM (PT)
ARBITRON has signed RED ZEBRA BROADCASTING, owner of REDSKINS RADIO, THE WASHINGTON, D.C. ESPN RADIO affiliate and the flagship radio stations for the WASHINGTON REDSKINS, has signed a multi-year agreement that includes PORTABLE PEOPLE METER ratings services when the service is introduced in WASHINGTON, D.C.
"We are excited about the PPM roll out in WASHINGTON, D.C. and are dedicated to bringing radio ratings into the 21st Century. Electronic measurement is better, faster and more detailed than any other means of measuring play-by-play audiences on the radio," said RED ZEBRA Pres./CEO BRUCE GILBERT. "By signing for the PPM, we will be able to provide our advertisers and their agencies with more reliable, granular and accountable measures of the loyal and affluent audience that our play-by-play and other sports programming delivers."