WSUH Becomes 'Generations 102.3/94.1'
November 2, 2007 at 2:02 PM (PT)
MONTICELLO MEDIA Oldies WSUH (SUPERHITS 102.3/94.1)/CHARLOTTESVILLE has morphed into "GENERATIONS 102.3/94.1." "GENERATIONS" is described as a fresh look at "era-based" programming incorporating the best music of the '70s along with "evergreen" songs from the '60s and compatible songs from the '80s.
This is the debut station to air the format, created by ZAPOLEON MEDIA STRATEGIES' SVPs STEVE DAVIS, MARK ST. JOHN and President GUY ZAPOLEON.
"ZAPOLEON MEDIA STRATEGIES is excited to be working with a forward thinking operation like MONTICELLO MEDIA which is willing to step out of the box and do something that has never been done before," said ZAPOLEON. "We want to thank GEORGE REED and DENNIS MOCKLER for their belief in GENERATIONS, and their excitement in putting the format on the air."
VP/GM DENNIS MOCKLER said, "Once again we didn’t allow ourselves to be confined by the rigid standard industry formats. We didn’t ask area listeners what existing radio formats they wanted, we asked them what music they wanted to hear and what music they wanted to hear together. Our focus continues to be on what the audience wants to hear, not what fits neatly into a pre-defined, pre-determined, pre-packaged industry defined format."
GENERATIONS 102.3/94.1 listeners will hear THE EAGLES, MARVIN GAYE, ELTON JOHN, DOOBIE BROTHERS, STEVIE WONDER, JOURNEY, BEATLES, CHICAGO and THE ROLLING STONES along with some CAROLE KING, 10CC, RASPBERRIES, SPINNERS and MOODY BLUES.