LBI Signs For PPM
November 6, 2007 at 9:10 AM (PT)
ARBITRON has signed LIBERMAN BROADCASTING, the largest privately held, minority-owned, Spanish-language broadcaster in the UNITED STATES, to a five-year contract for PORTABLE PEOPLE METER radio ratings services.
The agreement covers 16 Spanish-language radio stations in three markets: DALLAS, HOUSTON and LOS ANGELES.
LBI EVP LENARD LIBERMAN stated, "We’re confident that the ARBITRON PORTABLE PEOPLE METER system will provide advertisers with persuasive evidence of the influence that Spanish-language radio has with Hispanic consumers. We also plan to use the PORTABLE PEOPLE METER to help our stations enhance the new music and radio programming for each market’s Hispanic community."