Sirius To Launch 'Doctor Radio'
November 12, 2007 at 5:42 AM (PT)
SIRIUS SATELLITE RADIO and the NYU MEDICAL CENTER are launcing a new channel, "DOCTOR RADIO POWERED BY NYU MEDICAL CENTER," with around-the-clock information on health, wellness, and medical issues. The channel, on SIRIUS channel 119, will launch early in 2008 and will feature doctors as weekly hosts. The channel will carry advertising.
"DOCTOR RADIO POWERED BY NYU MEDICAL CENTER will be among the most definitive health, medical and wellness resource for people everywhere," said Scott Greenstein, SIRIUS' President, Entertainment and Sports. "For the mere cost of a subscription to SIRIUS, our listeners will receive unique access to some of the best doctors in the privacy and comfort of their own car or home."
"DOCTOR RADIO on SIRIUS represents the wave of the future for personal medical advice and knowledge," said NYU MEDICAL CENTER Dean/CEO ROBERT I. GROSSMAN. "Every American is affected by medical issues. And so to have NYU's expert team of teaching doctors, and other world- class experts, easily accessible to SIRIUS' diverse national audience represents a level of connection and outreach we could not accomplish any other way."