Lucy Hughes Named SVP/Research At CBS Radio
November 12, 2007 at 9:32 AM (PT)
LUCY HUGHES has been named SVP/Research at CBS RADIO, it was announced today by Pres./Sales MICHAEL WEISS. The appointment is effective immediately. She joins CBS RADIO from the CBS TELEVISION STATIONS GROUP where she served as VP/Dir. Corporate Media Strategies since 2004, as well as Dir. Local Station Research for KCBS and KCAL in LOS ANGELES for the past year.
"I’m thrilled to welcome LUCY to CBS RADIO and look forward to working closely with her to explore the countless assets we have to offer advertisers and evaluate how those resources can best be harnessed to improve the overall efficiency of our clients campaigns," said WEISS. "As the industry moves further into the digital space and advertisers continue to demand more accountability as to how they are spending their ad dollars, it’s imperative we have someone of LUCY’s caliber at our disposal to interpret and evaluate our capabilities, position the power of radio in the overall media landscape, and create a unique and progressive set of tools needed to help us compete and gain an increased share of the business."