WRFF Names Wendy Rollins APD
November 14, 2007 at 1:29 PM (PT)
CLEAR CHANNEL Alternative WRFF (RADIO 104.5)/PHILADELPHIA names WENDY ROLLINS as APD/on-air. ROLLINS was previously MD/afternoons at APEX Alternative WAVF (96WAVE)/CHARLESTON, SC. She starts at RADIO 104.5 on THURSDAY, NOVEMBER 15th, and will later be on-air in a daypart yet-to-be-announced.
JOHN ALLERS said, "We are very excited to add WENDY’s forward-thinking perspective and passion for the future of radio to the RADIO 104.5 team."
"This is a key time for Alternative Radio to step out musically and take advantage of the tools and technology we’ve been given," said ROLLINS. "RADIO 104.5 has embraced what it means to be the ‘alternative’ and a bit experimental. We are poised to do something big and I plan to help make it happen!"
In other station news, WRFF has launched a one-hour "NEW MUSIC SHOW" on SUNDAY evenings at 9p.