RCRD LBL, The First Sponsor-Supported Online Music Label Launches
November 15, 2007 at 11:18 AM (PT)
DOWNTOWN RECORDS Internet entrepreneur and ENGADGET co-founder PETER ROJAS has launched RCRD LBL, the first online music label offering free, sponsor-supported mp3s from established and emerging artists and labels across a variety of niches and genres. PUMA, airline VIRGIN AMERICA and NIKON are among the major brands that have signed on as inaugural RCRD LBL sponsors. The announcement was made by DOWNTOWN RECORDS cofounder/CEO JOSH DEUTSCH and ROJAS, who serve as RCRD LBL Chairman and CEO, respectively.
"We are tremendously excited to be working together on a new model for music that combines DOWNTOWN's talent for discovering and cultivating the hottest new artists with PETER's experience in creating compelling web-based communities," DEUTSCH and ROJAS said in a joint statement. "We are convinced RCRD LBL will be a unique and innovative place on the Internet to discover, enjoy and download free, legal music from an exciting roster of diverse artists and labels. RCRD LBL is proud to introduce and promote the experience of legally discovering and sharing music in a way that aligns the interests of bands, fans and brands alike."