NRJ Launches Multimedia Website; Targets 800,000 Users In 1st Year
November 16, 2007 at 5:45 AM (PT)
European radio broadcaster NRJ Group announced the launch of a multimedia website aimed at 12-25 year olds, with the target of attracting 800,000 users in its first year.
To provide content for the site, called "mynrj.com," the company has signed agreements with record majors SONY-BMG, UNIVERSAL MUSIC, WARNER MUSIC and EMI, NRJ's ROLAND LE PARC told AGENCE FRANCE-PRESSE.
LE PARC added that the service is designed to be an interactive, social networking site rather than simply a host for videos and blogs. In addition, NRJ's main website is to be overhauled starting from NOVEMBER 26th with the aim of becoming "the leading music site in FRANCE," NRJ said.