Radio-Mercury Awards Add Three Catagories
November 16, 2007 at 5:45 AM (PT)
The 2008 RADIO-MERCURY Awards introduces three new categories in the competition for the $100,000 Grand Prize: Radio Innovations, Political, and Entertainment. In addition, the broadcast timeframe requirement for eligibility has been expanded by two months.
As previously announced, the 2008 RADIO-MERCURY Awards celebration and ceremony will be held on MAY 21st during an early evening reception in LOS ANGELES. In conjunction with the earlier date, the call-to-enter timeframe has been adjusted to DECEMBER 7th, 2007 through FEBRUARY 22nd, 2008.
"Our goal is to encourage Radio creative in emerging areas of industry growth and strength," stated RAB Pres./CEO and Co-Chairman of the Radio Creative Fund JEFF HALEY. "Audio is an emotional trigger and the RADIO-MERCURY Awards continue to recognize and honor those who successfully harness that power for our advertisers."