Greater Media Names Tom Bender SVP/GM Interactive
November 26, 2007 at 10:15 AM (PT)
GREATER MEDIA has promoted TOM BENDER from Market Manager for its DETROIT cluster to be SVP/GM of its Interactive division. BENDER will now be responsible for building on the foundation of GREATER MEDIA's interactive efforts and for coordinating and consulting individual station efforts, as well as creating company-wide systems and resources.
"I believe that radio has to develop its interactive relationship with both listeners and advertisers," BENDER said. "It is a wonderful complement to our existing brands, and the two media, when properly integrated, make a creative and cost-effective solution for advertiser needs."
"TOM was the perfect choice for this exciting position," said GREATER MEDIA Pres./CEO PETER SMYTH. "His vast knowledge of both the radio industry and today's technology will help allow him to take our company to the next level in the interactive arena."
BENDER will continue to oversee the company's three DETROIT-based radio properties until a new Market Manager is named in the near future.