Ford And Mercury Target More Vehicles With Sirius Installed
November 27, 2007 at 5:53 AM (PT)
SIRIUS SATELLITE RADIO announced that FORD and MERCURY brands are targeting approximately 70% factory penetration of SIRIUS radios beginning with the 2009 Model Year vehicles, which will be available next year at dealers.
"We are delighted that FORD has decided to both significantly increase the SIRIUS factory penetration and in addition extend its relationship with SIRIUS, enabling future FORD buyers to experience the Best Radio on Radio," said SIRIUS CEO MEL KARMAZIN. "FORD and SIRIUS are both dedicated to providing our customers the best audio entertainment possible. Now, FORD buyers can be assured that our two companies will continue to work together to make the driving experience as pleasurable as possible."