WINS Adds 'Hyperlocal' Web Content From Outside.in
November 28, 2007 at 10:07 AM (PT)
CBS News WINS-A/NEW YORK has added "hyperlocal" content from OUTSIDE.IN to its website. The service provides headlines from local bloggers and information on local schools, events, and restaurants accessible by zipcode search.
"1010 WINS is pleased to provide our listeners with extensive coverage on-air, and by partnering with OUTSIDE.IN we are also able to do so online. OUTSIDE.IN enables our website to be both expansive and personal while fostering a sense of community between listeners," said WINS PD and CBS RADIO VP of News Programming MARK MASON. "The Blogosphere has changed the way news is being reported literally turning participants into amateur reporters and OUTSIDE.IN is doing a great job of introducing those bloggers to a wider audience. We’re looking forward to being part of that growing conversation and exploring ways to introduce OUTSIDE.IN's content to other stations in the CBS RADIO portfolio."