RadioIO Nearly Triples Music Channels
November 29, 2007 at 2:23 PM (PT)
IOWORLD MEDIA, INC. will increase its online music radio service, RadioIO.com, from 22 to 60 by the end of this year. The rollout includes the addition of seven channels added in the last 30 days, bringing the current total to 29.
RadioIO’s expanded lineup includes the "GUITAR HEROES" channel, which streams the kind of guitar-driven rock songs found in popular games such as GUITAR HERO®. In addition, the new "IDOLS" channel plays music heard in hit reality-TV shows including AMERICAN IDOL, ROCK STAR, NASHVILLE STAR and even POP IDOLS from the U.K.
Founder MICHAEL ROSE said, "We anticipated that we’d see an increased audience from improving content and the user experience. We’re ready and have already begun to monetize our audience with both traditional and non-traditional revenue opportunities."
ROSE, who started RadioIO in 1999 as a single music stream produced out of his spare bedroom, hopes to surpass two million listeners in early 2008.