Dave Roots Debuts As Dave FM HD2 Station
November 30, 2007 at 1:31 PM (PT)
CBS RADIO AAA WZGC (DAVE FM)/ATLANTA has launched "DAVE ROOTS," an Americana HD station programmed by MD MARGOT SMITH.
SMITH said, "‘DAVE ROOTS’ is the logical extension of DAVE FM. Plus; it gives us an opportunity to highlight excellent new releases from a strong, vibrant, and growing genre of music while exploring deeper tracks from influential artists ... the HD frequencies have been really underused. HD will grow in users, and we want to be there for them."
"We are very excited to extend the DAVE FM brand and offer our audience the opportunity to explore a great genre of music that falls under the radar of most pop music outlets," added CBS RADIO SVP & ATLANTA Market Mgr. RICK CAFFEY. "That is one of the great advantages of HD Radio, where consumers will have more options to discover new and old favorites."