U.S. Web Music Company Gets Chinese Deal
December 4, 2007 at 5:40 AM (PT)
In another sign that CHINA's Internet surfers are hungry for more Western music, one of the country's popular social networking sites has struck a unique deal with a US Web player, writes PETER LAURIA in THE NEW YORK POST. Startup Web music company WOOZYFLY.COM scored a coup over its competitors by landing a deal with Chinese community Web site JINTI.COM that will expose its artists and advertisers to an audience of more than 20 million users in CHINA.
Terms of the agreement call for WOOZYFLY -- which caters to independent artists -- to create a new music center on JINTI.COM featuring songs, videos, live content and music-themed animation.
Unlike other efforts to crack the Chinese market, the WOOZYFLY deal is unique in that the company will supply content and manage the music center on JINTI.COM from its base in the UNITED STATES rather than via a localized sister property.