Nokia Partners With UMG To Offer Unlimited Downloads
December 4, 2007 at 6:01 AM (PT)
NOKIA, the world's largest maker of mobile phones, has signed a deal with UNIVERSAL MUSIC to offer unlimited music downloads for a year on phones bundled with its new OVI Web-services platform.
The deal with UNIVERSAL sees NOKIA significantly ramp up its competition with APPLE for consumers of music via mobile phone handsets. NOKIA launched the OVI platform and a set of multimedia services to hit stores ahead of the crucial CHRISTMAS sales period.
The service, dubbed "Comes With Music," will allow users to keep the music after their yearly subscription charge expires, NOKIA said in a statement. NOKIA said it was in discussion with other music groups about using their music. "We set out to create the music experience that people are telling us they are looking for -- all the music they want in the form of unlimited downloads to their mobile device and PC," said NOKIA EVP/GM ANSSI VANJOKI.