Mass 2 One Media Gets Loyal For Bonneville/Phoenix
December 5, 2007 at 3:43 PM (PT)
BONNEVILLE's PHOENIX cluster has pacted with marketing firm MASS 2 ONE MEDIA ("M2O") to utilize M2O’s loyalty, engagement and social networking database platform known as [eco].
"Facing the challenge of the digital world and staying competitive requires a shift in thinking for traditional media," M2O COO TRACY JOHNSON stated, "M2O’s multi-faceted marketing and programming suite of products embraces the new media world. We're extremely proud to be bringing ERIK HELLUM and his veteran programming team of RYAN HATCH, RUSS HILL and JOEL GRAY into the [eco] family."
"Other [eco] affiliated radio stations have increased online activity up to 1,000% in one year," said BONNEVILLE/PHOENIX VP/Market Manager ERIK HELLUM. "We believe the platform will help us build a better, more interactive listener experience to drive ratings, deliver outstanding growth to our online metrics and create a meaningful local and national revenue stream to the stations. We've started the training for both the product and sales staffs and are thrilled with the M2O experience, team and tight execution."