M2O Partners With Gap Broadcasting
December 11, 2007 at 9:01 AM (PT)
MASS 2 ONE MEDIA has entered into a long-term partnership with GAP BROADCASTING to integrate M2O’s full spectrum of listener engagement applications for all GAP stations into its one database system known as [eco]. [eco] delivers broadcasters a one registration/one login Listener Engagement System, greatly simplifying and enhancing the audience experience.
GAP Pres. GEORGE LAUGHLIN commented, "We have great belief in radio’s digital future at GAP and the [eco] system is the most successful tool I have seen yet to create digital interaction between radio and its audience. Additionally, this will present a significant revenue opportunity for GAP and I can’t wait to have [eco] on all our stations."
M2O Pres./CEO REG JOHNS comments, "GAP has a great footprint and we’re thrilled at the opportunity to unite all their stations in the digital world. We welcome GAP to the [eco] platform and look forward to delivering significant results as we have with all our other clients."
M2O COO TRACY JOHNSON says, "Through this partnership with [eco], GAP will aggregate all digital engagement, whether that’s streaming, social networking, texting, interacting with the rewards program or playing a game on-line, across all stations in a market or across their entire portfolio of markets. At the same time, the features of [eco] allow for GAP to migrate a large portion of their cume into the system and track all engagement through a sophisticated set of backend tools."