CCR Online Claims Cume Streaming Crown
December 11, 2007 at 10:53 AM (PT)
CLEAR CHANNEL RADIO is celebrating OCTOBER's comScore/ARBITORN cume data of streaming, which indicate that its Online unit has became the top workday destination. From MONDAY through FRIDAY between 6a-7p, CCR's online efforts were streamed to 1,346,100 persons, enabling it to pass yAHOO!’s LAUNCHCAST for the #1 spot.
While LAUNCHCAST's streaming audience fell 12.1% from SEPTEMBER to OCTOBER -- and other sites such as RADIO@AOL/RADIO@NETSCAPE and LIVE365 saw audience decreases -- CC's usership rose 13.1%.