AMS-Internet Now 'TheRadio.com'
December 12, 2007 at 11:10 AM (PT)
AMERICAN MEDIA SERVICES-INTERNET LLC has changed its name to THERADIO.COM LLC, in a move that the company says was to "better identify the market in which the company operates, and to establish its products and services among media companies, agencies, advertisers, and the listening public."
"Originally we were looking for the terrestrial radio industry to recognize that our Internet venture was associated with AMERICAN MEDIA SERVICES and to capitalize on our reputation with broadcasters," said AMS Pres./CEO ED SEEGER. "But we also already owned the domain name 'THERADIO.COM,' and it became evident over the past few months that this URL said exactly who we are and what we’re doing. Every time it’s referenced, people will know where they can find us on the Internet.
"AMERICAN MEDIA SERVICES LLC believes that the Internet will become more and more important to radio," he added. "Broadcasters hopefully will see —- sooner rather than later -— that this technology will expand their potential for listeners and revenue. Changing the name to THERADIO.COM allows us to communicate to them—and other entities—just how critical it is to add an interactive, online component to their day-to-day business plan."
"It’s quite clear that the Internet and other methods of delivering digital content are guiding the expansion of the new media universe," said THERADIO.COM President/CEO REED BUNZEL. "From its beginning, this company has planned some amazing ventures that will take full advantage of the technological shifts that are occurring on a worldwide basis. Under the umbrella of THERADIO.COM we now will be able to merge the finest audio content with the best distribution systems available and fully serve the digital global marketplace."
The company has also announced that it has launched its 100th online format, Top 40 "Millenium Number 1s," featuring every Top 40 number one song since JANUARY 1, 2000.