Live Nation Pacts With Innovative Ticketing Agency
December 20, 2007 at 6:43 AM (PT)
In a clear shot at taking business away from TICKETMASTER, LIVE NATION has entered into a long-term agreement with CTS EVENTIM, which will enable LIVE NATION to launch its own ticketing business utilizing the most technologically advanced ticketing platform in the world. LIVE NATION will exclusively license the EVENTIM platform in NORTH AMERICA, and EVENTIM will provide back office ticketing services in the U.K. and ticketing services across EUROPE.
The EVENTIM platform has innovative service offerings including interactive seating maps, mobile distribution, integrated primary and secondary ticketing, alternative access models (auctions, lottery, etc.), print-at-home, radio frequency identification (RFID) ticketing and unparalleled customer relationship management (CRM) capabilities.
The battle, as it will be, won't be happening soon, The new deal won't allow LIVE NATION to begin selling tickets until JANUARY 1st, 2009. Nevertheless, LIVE NATION Pres./CEO MICHAEL RAPINO stated, "This is a monumental step forward in the evolution of LIVE NATION into a next generation music company. EVENTIM is the most technologically sophisticated ticketing platform in the world. LIVE NATION will use its most important asset, the concert ticket, to build artist careers and customer relationships, forge innovative sponsorship deals, create a fan and artist friendly secondary ticketing platform and provide a ticketing alternative for third-party venues. We believe that our partnership with EVENTIM will allow us to execute on this transformational vision."