Media Monitors Teams Up With SQAD
December 20, 2007 at 11:05 AM (PT)
MEDIA MONITORS and SQAD Inc. have come to an agreement to add SQAD Radio CPP data to the MEDIA MONITORS service. MEDIA MONITORS will be using CPP and CPM data from SQAD to provide an estimate of expenditure based on the radio airplay on the Media Monitors site.
"As the number-one monitoring service, we continue to look for ways to make our service better for our customers," MEDIA MONITORS Pres./CEO PHILIPPE GENERALI said. "We want to give them a clearer picture of what is happening in the advertising world. With expenditure data, cost per point statistics and accurate verification, media strategists will find MEDIA MONITORS is the one-stop shop."
"For more than 15 years we've been providing actual buy-based spot-radio pricing data and forecasts to over 1500 advertising agencies, advertisers, TV and radio broadcasters,." SQAD Pres/CEO NEIL D. KLAR added. "The addition of SQAD data to MEDIA MONITORS' invaluable service will definitely advance our common goal of providing advertisers tools to maximize the ROI of every media dollar they spend."