Net Radio Listening Virtually The Same
December 21, 2007 at 11:38 AM (PT)
The JP MORGAN monthly "Internet Radio Scorecard" is starting to resemble an ARBITRON monthly, as NOVEMBER's figures on Internet radio listening saw slight wobbles with little change. Internet radio sites attracted 62.3 million unique visitors, a bit off from OCTOBER, yet nominally higher than the average audience size for the past 18 months.
Breaking it down between terrestrial radio and Net-only sites, terrestrial radio traffic sites fell 5% from the OCTOBER -- not that bad, considering OCTOBER traffic was up 13% from the previous month. Nevertheless, CLEAR CHANNEL, CBS RADIO, CITADEL and RADIO ONE were off
The biggest winners this month: RADIO DISNEY was up more than one-third (36%); on the Net-only side, LAST.FM enjoyed 26% growth.