RAB: November Revenue Falls 6%
January 3, 2008 at 1:23 PM (PT)
It's more bad news on the radio revenue front, as the RADIO ADVERTISING BUREAU's NOVEMBER radio revenue pool numbers show total revenue off 6% year-to-year.
Local revenue fell 5%, national revenue was off 15%, and combined local and national revenue fell 7%. Non-spot revenue continued to be the one positive area for radio, showing a 14% increase for the month.