SBS Brings 'La Raza' To Miami
January 4, 2008 at 5:55 PM (PT)
As of 3 pm FRODAY (1/04), SBS launched Mexican Regional "La Raza 106.3" on WZMQ/MIAMI this SATURDAY, JANUARY 5th. The LA RAZA format can already be heard in LOS ANGELES, CHICAGO and SAN FRANCISCO.
"For the first time, MIAMI radio listeners will now be able to enjoy their favorite music along with the most popular syndicated radio personalities from around the country," SBS Western Reg. PD JUAN CARLOS HIDALGO said.
"SBS is excited to be at the forefront of what promises to be an enormously popular and innovative programming alternative for SOUTH FLORIDA Hispanics," added SBS National PD PIO FERRO. "We will once again deliver on our stated goal of providing quality entertainment, on an exclusive basis, for this high-growth sector of our community,"