Dr. Dre, Jimmy Iovine, Monster Team Up On New Headphones
January 7, 2008 at 5:41 AM (PT)
MONSTER, known for working with musicians on productions recorded with MONSTER CABLE and MONSTER POWER products, introduces the first-ever product to be endorsed by legendary music producer and artist DR. DRE. The new "Beats by DR. DRE" high-performance headphones were conceived by DR. DRE and mutually designed, with MONSTER.
"When I'm making a track I'm trying to capture the sound that makes me go 'now THAT's the shit! And I want that reaction from everybody who hears it," said DR. DRE. "I spend a lot of time in the studio listening to my music through headphones...with BEATS, people are finally going to hear it the way they should: the way I do."
"DRE and I have been developing these headphones for a while and in MONSTER we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects," said INTERSCOPE GEFFEN A&M RECORDS Chairman JIMMY IOVINE. "'BEATS by DR. DRE' is yet another example of INTERSCOPE's commitment to working together with its artists in developing new avenues to experience music."