WYSK Drops Alternative
January 7, 2008 at 12:06 PM (PT)
FREE LANCE STAR WYSK/FREDERICKSBURG has pulled the plug on its Alternative Rock format, and launched into its new incarnation, 99.3, THE VIBE, with JUSTIN TIMBERLAKE’s "Sexyback."
OM PAUL JOHNSON described THE VIBE as "A blend of contemporary Urban, Rhythmic and Top 40. Our tag line is FREDERICKSBURG’s New #1 Hit Music Station. The station will be a blend of current format heavyweights like ALICIA KEYS, CHRIS BROWN, KANYE WEST and SEAN KINGSTON, along with liberal doses of '80s and '90s dance, and even some '70s Old School. The station has applied for the call letters WWVB.
JIM SPECTOR will take over PD duties for the station.