Jacobs Tech Survey Available Soon
January 9, 2008 at 8:32 AM (PT)
You’ll soon be reading about the national JACOBS TECH SURVEY IV results on ALL ACCESS, but you can have your own local data as well. How is new media affecting your listeners’ lives? As if a sample of 25,000+ weren’t enough, JACOBS MEDIA is now allowing non-client stations to offer listeners the annual JACOBS TECH SURVEY.
"We believe it's important that commercial radio -- as an industry and station-by-station -- learn as much as possible about our new media competitors," comments JACOBS MEDIA President FRED JACOBS. "While other research focuses only on the local radio wars, the JACOBS TECH SURVEY provides an annual snapshot of the bigger picture."
Now in its fourth year, the JACOBS TECH SURVEY has consistently made headlines. In ’05, JACOBS uncovered the "Cell Phone Only" phenomenon that truly had a major impact on our industry and on ARBITRON. The ’06 survey correctly identified the short-term impact that HOWARD STERN would have on both terrestrial and satellite radio. Last year, stations discovered the full impact of social networking and texting on their audiences. The 2008 survey insights are yet to be revealed, but the trending on these issues alone should prove interesting.
E-mail LisaRiker@JacobsMedia.com to sign up.