'Radio With A Twist' Joins Pride Radio Lineup
January 9, 2008 at 11:01 AM (PT)
PREMIERE RADIO NETWORKS' "RADIO WITH A TWIST" weekly syndicated program for the gay/lesbian/bisexual/transgendered community has been added to the lineup at CLEAR CHANNEL’s PRIDE RADIO USA network, available in several markets via HD Radio and online, starting JANUARY 12th. The show’s current hosts DENNIS HENSLEY and MELISSA CARTER will be joined by PRIDE RADIO’s RYAN AND CAROLINE as hosts of the show, produced by WILDERNESS MEDIA AND ENTERTAINMENT and also airing on several Top 40, Hot AC, and Rhythmic AC stations nationwide, including six of the top 10 markets.
WILDERNESS MEDIA AND ENTERTAINMENT Pres. MATT FARBER said, "We are extremely excited to partner with CLEAR CHANNEL RADIO'S PRIDE RADIO USA Network to continue delivering unique mainstream programming with a gay twist. The unified effort will enable us to expand both the TWIST and PRIDE brands, creating an environment that is uniquely appealing for this audience."
PREMIERE President CHARLIE RAHILLY added, "Offering diverse programming that is rich with entertainment and celebrity news is a great benefit to the listeners, and a valuable tool for the advertisers targeting this specific demographic. By syndicating this programming throughout the country, both local and national advertisers will have an expanded opportunity to reach this diverse audience."
"By combining these shows and their talented hosts, we've strengthened the program while expanding its reach," said CLEAR CHANNEL RADIO EVP and head of the company’s online unit EVAN HARRISON. "This partnership furthers our ability to offer relevant programming, both on-air and on-demand, to listeners of various lifestyles and interests."