DeepRockDrive To Monetize Live Online Concerts
January 9, 2008 at 11:01 AM (PT)
One of the more intriguing new entities at this year's CONSUMERS ELECTRONICS SHOW is live interactive entertainment service DEEPROCKDRIVE, which just launched a new "socialcasting" platform that will broadcast a live, fully interactive concerts to a global audience. The high-definition, multi-stream shows also allow for social interaction between performers and fans inside a live concert environment.
"We're definitely pushing the envelope of what live content can feel like on the Internet, while beaming community feedback instantly into our live high-definition studio in LAS VEGAS," said CTO JEFF HENSHAW, an 18-year MICROSOFT veteran who most recently was Exec. Producer for the XBOX 360. He started DEEPROCKDRIVE with DANNY SOCOLOF, a 25-year music industry marketer who worked on the PEPSI/ITUNES and LED ZEPPELIN/CADILLAC campaigns.
"The digital music revolution has not yet touched the live concert industry. DEEPROCKDRIVE brings fans and artists closer together than ever before, eliminating wealth and geography as barriers to entry into this new entertainment experience," said SOCOLOF.
Participating artists will perform a concert at DEEPROCKDRIVE’s studio in LAS VEGAS. "Virtual" tickets to the performance will be priced at $6.99, with proceeds split between artists and DEEPROCKDRIVE. The one-hour interactive live show will give fans the choice of at least four camera angles to watch; the chance to vote for what the next the song should be; and let them offer live digital shout-outs to the artists in the studio.
DEEPROCKDRIVE produced and aired 45 test shows in the final months of 2007 and plans to produce more than 100 paid, community-driven concerts in 2008, as well as 52 free concerts, one on every FRIDAY. The Company projects that it will reach millions of fans worldwide by the end of 2008.