Coleman Insights Launches Studies Of PPM's Impact
January 11, 2008 at 5:43 AM (PT)
COLEMAN INSIGHTS has begun a series of studies that will provide deeper insights into the impact of different programming tactics, as measured by ARBITRON’s PORTABLE PEOPLE METER (PPM). The comprehensive results of the studies will be released in a series of reports called "The COLEMAN INSIGHTS PPM Series: Mapping the DNA of PPM."
"Some in the industry have already made proclamations of what works and doesn’t work in a PPM world without rigorous analysis of the data," said COLEMAN INSIGHTS President JON COLEMAN. "The series will be based on extensive reviews of the huge quantity of data generated by PPM. Since there is a high level of uncertainty when PPM comes to a market, we will help ease some of that anxiety with real information on how listeners respond to different programming elements."
Some in the industry have already made proclamations of what works and doesnâ??t work in a PPM world without rigorous analysis of the data.
At least four major studies will be released throughout 2008, with the first report to be issued later this month. Additional information about COLEMAN INSIGHTS is available at www.ColemanInsights.com.