KYYS Becomes '99.7 The Boulevard'
January 11, 2008 at 6:05 AM (PT)
ENTERCOM Classic Rock KYYS (99.7 KY) has made the change to AAA, with "99.7 THE BOULEVARD" as the new positioner.
"The staff at KY are no longer with the station," VP/Market Mgr. DAVE ALPERT told THE KANSAS CITY STAR. "They are wonderful talent, just an incredible staff. I can't say anything bad or wrong with what they did for the station. They were fantastic."
The leak of the change reportedly was an e-mail to advertisers that went out identifying the new station as "99.7 THE BOULEVARD," playing "quality rock."
The reason for the change: One too many Classic Rock stations in the market, ALPERT said. "It had nothing to do with the staff," he says. "It was all about two stations playing the same music."