RAB: October Radio Revenues Plunge
November 30, 2005 at 8:15 AM (PT)
Chalk it up to the lack of political spending or blame the ad market, but the RAB's OCTOBER revenue figures show a significant plunge from 2004's numbers. Overall radio ad revenues were off 7% year-to-year, with national off 19%, local off 2%, and non-spot revenue down 8%.
The RAB says that the dip can be traced to specific markets in states which served as battleground areas for the 2004 election.