SBS Debuts Multimedia 'El Circo'
January 17, 2008 at 10:52 AM (PT)
SPANISH BROADCASTING SYSTEM is creating a multimedia experience for its the EL GANGSTER and FUNKY JOE morning show, which can be heard on Hurban WMEG and WEGM (MEGA 106.9 and 95.1)/PUERTO RICO. Dubbed "EL CIRCO," the duo will be moved into a TV studio featuring high-definition cameras, streaming video and audio live -- via the Internet.
"'EL CIRCO' will deal with day-to-day reality issues and general topics of interest," FUNKY JOE said. "It will be completely interactive and have direct contact with its radio audience. It is a program that we can describe as action/reaction. Everything comes from the audience. The radio listeners are an integral part of our programming, they are the important ones."
"We seek to establish a relationship with audiences inside and outside of PUERTO RICO through a newly designed multimedia platform," stated SBS-PUERTO RICO SVP/GM TOPY MAMERY. "The energy of these two experienced radio personalities, EL GANGSTER and FUNKY JOE, is contagious and through this programming we will help the audience start their day off in a more relaxed and informed manner, since we will also touch upon reality-based topics."