Arbitron Signs The Philadelphia Phillies For PPM
January 28, 2008 at 12:51 PM (PT)
ARBITRON announced TODAY that the PHILADELPHIA PHILLIES have signed a multi-year contract for PORTABLE PEOPLE METER custom radio ratings services.
Using the existing PPM panel installed in PHILLY for syndicated radio ratings, ARBITRON will generate custom reports of pre-, post-, in-game and total broadcast listening estimates for the PHILLIES 2007, 2008 and 2009 baseball seasons. The survey will include a report of exclusive game broadcast average-quarter-hour and cumulative audience estimates to PHILLIES broadcasts on CBS Talk WPHT-A, the flagship station of the PHILLIES Radio Network.