Hearst/Baltimore Inks New Ravens Deal
January 29, 2008 at 5:41 AM (PT)
HEARST-ARGYLE and the NFL's BALTIMORE RAVENS ink a new four year deal that will move pre-season television coverage to NBC affiliate WBAL-TV/BALTIMORE and will keep radio coverage on Talk WBAL-A and Rock WIYY (98 ROCK) through the 2011 season.
"We are thrilled with the opportunity to paint the top of TELEVISION HILL purple through a cooperation between radio and TV stations," said RAVENS VP, Corporate Sales MARK BURDETT. "The HEARST stations have been top-rated over the course of many years across many different key demographics. We are excited to work with people who understand the importance and value of the BALTIMORE RAVENS brand throughout the state of MARYLAND."