'Breakthrough Year' For HD Radio
February 1, 2008 at 5:48 AM (PT)
The NAB Joint Board of Directors met this week in WASHINGTON, DC. IBIQUITY Pres. BOB STRUBLE updated the Board on what he termed a "breakthrough year" for HD Radio in 2007. He noted that HD RADIO receiver sales topped 330,000 in 2007, compared to 40,000 the previous year. He thanked NAB for its support of HD Radio and urged broadcasters to continue to expand promotional efforts to help boost consumer demand.
The 330,000 units are a four-fold increase over what was sold in 2006, which was a little over 80,000 units.
HD RADIO TECHNOLOGY ADVANCEMENT TASK FORCE Chair CAROLINE BEASLEY briefed the Board on efforts by the Task Force and the HD RADIO ALLIANCE to target auto manufacturers with positive HD RADIO messages. The goal is to encourage carmakers to "fully equip" vehicles with an HD RADIO.