M2O Names Jamie Dicken VP/Sales
February 4, 2008 at 12:01 PM (PT)
Online marketing/research firm MASS 2 ONE MEDIA (M2O) has hired veteran broadcaster JAMIE DICKEN to be VP/Sales. DICKEN's 16 years of radio sales experience includes being National Sales Mgr. at KFMB A/F in SAN DIEGO, as well as stints at CLEAR CHANNEL/SAN DIEGO and ABC/LOS ANGELES.
"We pride ourselves in providing unparalleled sales support," M2O Pres./CEO REG JOHNS said. "As our client base grows exponentially, we need to continue this standard. Leading this effort required a hands-on sales executive who knows radio, understands concept, has been in the trenches with our program, non-fearful of the new media world, and knows how to train and assist AEs to truly find new non-spot revenue. JAMIE fits that description perfectly."
"Our client stations will love JAMIE," added COO TRACY JOHNSON. "Her experience, enthusiasm and commitment to success will provide a tremendous resource and another invaluable tool for them to grow their revenue as quickly as they are growing their ratings and online database relationships."
"I loved selling the loyalty program to my clients," DICKEN stated. "I am thrilled to have the opportunity to help our M2O stations generate new business by training their salespeople to become 'Integrated Marketing Experts' while educating their clients on the explosive new world of online. The accountability of the [eco] system from M2O opens up a whole new world of revenue. This is an exciting time for our business."