USRN Joins Arbitron's RADAR Network Ratings
February 5, 2008 at 10:34 AM (PT)
ARBITRON has signed UNITED STATIONS RADIO NETWORKS as a new radio network provider for the company’s RADAR network radio ratings service. The UNITED STATIONS IMPACT NETWORK will first be reported in the RADAR 97 release in JUNE, 2008. Since ARBITRON acquired the RADAR service in JULY 2001, the number of networks reported in RADAR has doubled from 29 to 58 networks.
UNITED STATIONS President & COO JIM HIGGINS noted, "The UNITED STATIONS has a long-standing commitment and successful track record of serving the needs of our advertisers. As media accountability and transparency have become the watchwords among our clients, we’re excited to now be providing RADAR network ratings to our advertisers. Our philosophy is to deliver the largest audiences for commercials airing on top market stations and to capture the impact of these messages accurately for the ad buying community. RADAR continues to be the gold standard of network radio audience measurement, and USRN is committed to growing our presence in RADAR."
"By participating in the RADAR network radio ratings service, which measures audiences to the commercials that stations run on behalf of networks, UNITED STATIONS is taking another significant step to increase the accountability of its offerings," said ARBITRON VP/Nat'l Radio Services BRUCE SUPOVITZ. "We are pleased to welcome UNITED STATIONS IMPACT NETWORK into our RADAR service. As the network radio industry has made great strides to become more accountable to its advertisers, we think that more and more marketers will take a look at committing ad dollars to this unique and very attractive medium."